Retail Display
Archived Posts from this Category
Retail Display Tips and Advice from the Expert
Posted by Nu-Era on 20 Jun 2011 | Tagged as: Expert Tips, Retail Display
Setting up a brand new store and need advice on visual merchandising, or need some fresh ideas and tips on how to make your existing store displays more appealing and efficient? Nu-Era.com’s latest website features is Ask the Expert – a place to find answers to your retail display dilemmas. The expert is Jim Minard, The Nu-Era Group’s Vice President of Customer Support Services. Minard’s extensive background in the retail industry includes store planning, visual merchandising, store fixtures and marketing. As Nu-Era’s online expert, Minard is prepared to answer your questions regarding visual merchandising via online chat or through an email form on the website. There is also an area where you can view frequently asked retail display questions answered by Minard as well as a list of retail resources that those new to the industry can reference.
Don’t struggle with your store display. Ask the Expert today!
Minard also shares his expertise in posts on this site. Read his latest blog post on Merchandising with Color.
Display Retail Store Signs, and Sales Follow
Posted by Nu-Era on 06 Jun 2011 | Tagged as: Retail Display, Retail Store Signs
Retail store signs denote the types of retail store supplies with the influence to stimulate buying behavior.
Nils Pratley, a reporter of the Guardian.co.uk, accounted in May 2011 that Marks & Spencer, a major clothier based in the United Kingdom—posted erratic retail store signs, baffling its shoppers. While the store’s recently appointed CEO is making infrastructural renovations at more than 90-stores, Mr. Pratley states “customers are confused by the in-house brands.” [Source: http://www.guardian.co.uk/business/2011/may/24/customers-investors-lost-marks-spencer-maze]
Meanwhile, the M & S misstep serves as a gentle reminder of the importance of applying the principles of visual merchandising with retail store signs. The Nu-Era Group, a global supplier of custom retail fixtures offers the following advice regarding retail store signs.
Merchandising with Color Turns Walkers into Shoppers
Posted by Jim on 03 Jun 2011 | Tagged as: Expert Tips, Retail Display, Visual Merchandising
Stimulate the Emotions of Your Retail Customers by Incorporating Harmonized Colors into your Store’s Visual Merchandising Strategies
How do your customers interact within your retail spaces? In the retail industry, this is an important question to ask yourself in order to continually improve your store’s visual merchandising strategy. When a customer enters a store, they are quickly influenced by the visual details they gather. One of the most important visual elements customers soak in upon entering a retail store is color. Changing your store’s color scheme can quickly alter a customer’s mood, perception of a store, and increase, as well as decrease, the chance of a sale.Whether you are opening a new store or looking to improve the displays in your current store, a comprehensive color scheme is crucial to the creation of captivating displays.
Color is a critical element in emotional branding, as colors frequently carry associations of emotions, and can impact a customer’s mood while shopping. By understanding some of these associations, you can tailor your displays to the right audience by simply merchandising with color in mind. Smart retailers consider their customers receptiveness to certain color when taking into consideration all aspects of visual planning, including: advertisements, employee apparel, merchandise displays and store fixtures.
How to Evoke Impetuous Buys with Display Tables
Posted by Nu-Era on 05 Apr 2011 | Tagged as: Display Tables, Retail Display
Nothing moves merchandise more than strategically exhibited display tables. These retail supplies clad in a retailer’s best inventory subconsciously channel the marketing communiqué: ‘add me to the shopping basket’. In the sphere of fashion, retail clothiers are all au fait with the essentialness for the exacting art of display tables. Nu-Era, America’s leading name in retail supplies and store fixture super-center presents the following steps for motivating impulse buys with alluring display tables.
Start by choosing the latest releases, exclusive products and other novelty items to capture shopper’s attention. If the collection includes additional accessories, showcase with panache. Continue Reading »
New Bill Effects POP Displays
Posted by Nu-Era.com on 20 Apr 2010 | Tagged as: Retail Display
Check out this great article from the Design 4 Retail crew on how the recent bill passed in the U.S. will have an effect on how POP displays for some food products will play out.
Click here for the full story.
Dress for Success in Charlotte Gets Visual Merchandising Overhaul
Posted by Nu-Era.com on 27 Mar 2010 | Tagged as: Real Stores, Retail Display
Our friends over at the Retail Design Diva have profiled the new showroom for the Charlotte area Dress for Success.
The store got a facelift thanks to some pro-bono work from area designers CU – Interiors
You can see more photos of the revised showroom and read the entire Retail Design Diva entry by going here.